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The RaceDeck ladies and Cristy Lee at the SEMA booth

SEMA 2018 Highlights

4 Days of the SEMA Show + Rad Rides + Car Stars = One record setting week!  

This busy week of the 2018 SEMA Show has left us pretty much speechless—we’ll let our photos do the talking instead. Dennis Gage & Cristy Lee stopped by the RaceDeck booth to sign autographs and the RD Crew got a SURPRISE visit from Wayne Carini of the hit show Chasing Classic Cars! Check out some of the coolest vintage cars, off-road vehicles and modified trucks displayed on all styles of RaceDeck.

SEMA 2018 Highlights:

RaceDeck Diamond Metallic Featured Image

SEMA Show 2018: RaceDeck New Product Reveal!

On the first day of SEMA, RaceDeck gave to me… New Racedeck Diamond Metallic!

In a surprise new product reveal, RaceDeck announced today their NEW RaceDeck Diamond Metallic. Diamond Metallic, the first non-metal modular garage flooring system with a brushed metal look, will join the best-selling RaceDeck TuffShield® family. TuffShield, the industry’s top of the line garage flooring product, features a high gloss finish for a high-end feel that is hard to scratch and easy to clean. RaceDeck Diamond Metallic, available in several finishes, gives the look of an aluminum diamond plate floor without the cost, and maintenance of a real metal!

RaceDeck Diamond Metallic is manufactured using RaceDeck’s patented in-mold process – the brushed metal appearance won’t crack, fade, or wear, unlike many finishes applied after manufacturing. Add some cool metallic accents to any existing RaceDeck floor, or start from scratch and be the first to give your entire garage a new industrial look! Check out our samples now at the 2018 SEMA Show in Central Hall Booth #21513! The RD team is taking advanced orders now, product will be available to ship January 1, 2018.

“The overwhelming response today about the new Diamond Metallic garage flooring line was fantastic. This new product is just one more in a very long line of industry firsts. We can’t wait to see the new garage floor photos from all of the RaceDeck customers who ordered theirs today.”

~ Jorgen Moller – CEO RaceDeck

The RaceDeck team, manufacturers of the original modular garage floor system, is continually wowing the industry with innovative technology to take residential and commercial garages, shops, showrooms, and displays to the next level of custom and cool. As the first product with a high-tech, industrial, metal look, RaceDeck Diamond Metallic is sure to be the next in line of successful products. The use of TuffShield technology to create this cool new look ensures a virtually indestructible floor and one that will guarantee The Coolest Garage on the Block!

Photos of the New Diamond Metallic:

Dennis Gage RaceDeck

Dennis Gage Comes to SEMA

RaceDeck Garage Floors is happy to welcome TV Car Show Host Dennis Gage of the longest running hit car show My Classic Car on Velocity and MavTV to the RaceDeck Garage Flooring booth at the SEMA Show 2018 on Wednesday, Oct 31 from 10:30 to 11:30 am.

Dennis Gage is known for his seemingly boundless enthusiasm, his trademark handlebar mustache and the catchphrase with which he ends every episode, “Honor the timeless classics.” Now in its 18th season, this show has something for everyone. From daily-drivers to Duesenberg’s—from local cruise-ins to the most prestigious car shows in the world, this program covers it all!

“RaceDeck is definitely the world’s leading garage flooring company. Great folks and a really cool product!” ~Dennis Gage

RaceDeck garage floors are proudly made in the USA with over 20 styles and colors to choose from. Be sure to stop by the Racedeck SEMA booth (Central Hall booth #21513) to meet Dennis and see all of the new modular garage tile products.

Photos of Dennis Gage:

Cristy Lee featured

Cristy Lee to Sign at RaceDeck’s SEMA Show Booth

RaceDeck Garage Floors is happy to welcome TV Car Show Host and Avid Car and Motorcycle Enthusiast Cristy Lee to the RaceDeck SEMA Show booth on Thursday, Nov 1 from 10 to 11 am. (Central Hall booth #21513)

You may recognize Cristy from hosting Barrett-Jackson Live and co-hosting All Girls Garage, both aired on Velocity. Cristy has also been seen as a Motorsports reporter, covering everything from the X Games to Off-Road Truck Racing to World SuperBike.

“RaceDeck flooring is perfect for keeping my camper clean while creating a solid and sturdy surface for my bikes in any condition!” ~Cristy Lee

RaceDeck invented the modern modular garage flooring industry you see today, starting with the RaceDeck DiamondTile. Prior to this, no one had engineered a patent modular flooring system specifically for the tough garage environment. Since then, we have never stopped innovating and improving. With 26 patents and more pending, you can be assured you are getting the most advanced modular flooring on the planet.

RaceDeck is proudly made in the USA. We engineer, manufacture, and ship everything from our 180,000 ft2 headquarters in Salt Lake City, Utah. RaceDeck has been awarded ISO 9001:2015 Certification for its Quality Management System, demonstrating its uncompromising commitment to manufacturing and providing the highest quality products and services to its customers worldwide.

Photos of Cristy:


SEMA Off-Road Free-Flow featured

RaceDeck at the 2018 SEMA Show

Are you lucky enough to be one of the 70,000 domestic and international buyers who have secured a coveted pass to the 2018 SEMA Show? If so, be sure to stop by the ALL NEW RaceDeck booth, Number 21513 in the Central Hall. RaceDeck, in their 16th year of exhibiting at the SEMA Show, is bringing a new look, a new vibe, and new products! On your way to visit RD, be sure and note all of the other incredible SEMA exhibitors who choose to upgrade their display with a rad new RaceDeck Floor.

RaceDeck will also host two celebrity signings during the show this year—industry favorite My Classic Car host Dennis Gage (Wednesday), and TV Host and biker Cristy Lee (Thursday)! Throughout the week, the RaceDeck team will be offering killer SEMA Show Specials, don’t miss out!

The 2018 SEMA (Specialty Equipment Market Association) Show, taking place at the Las Vegas Convention Center October 31st – November 2nd, is the premier trade show and educational opportunity worldwide. This year, the expected 70,000+ International and Domestic Buyers will walk the trade show floor looking for the hottest new automotive and off-road products. SEMA show participants are also welcome to attend seminars, product demos, and more. Industry celebrities also attend the show, with many partnering with exhibitors for signings and giveaways. The SEMA Show, not open to the general public, is the place to be next week. We hope to see you there!

Photos from SEMA shows:

Porsche GT2 RS on Smoked Oak at Luxe Auto Spa

RaceDeck Case Study: Luxe Auto Spa

Executive Summary

Customer Name: Luxe Auto Spa
Industry: Auto Detailing, Car Protection, Tint, Wraps
Location: Salt Lake City, Utah
Website: luxeautospa.com

Challenge:

  • Find a cost-effective, non-permanent flooring solution
  • Install a versatile flooring solution that can withstand the demands of detailing, clean room tinting and wrapping
  • Identify a floor with a high-end feel for presentation and customer pickup

Solution:

  • Procure and install various styles of RaceDeck Modular Garage and Showroom Flooring

Business Results:

  • Virtually no downtime for floor installation
  • Product versatility made an easy selection for each application
  • Various floor styles all interlock, making for a seamless floor
  • Facility transformed for desired look and function
  • Floor is removable in the event of a move

Challenge

For industries that sell car protection, upgrades, and details, an aesthetically pleasing, functional facility is of the utmost importance. When moving to a new space, a worn, cracked concrete floor can be an immediate eye sore and a large, expensive obstacle. Choosing a new floor requires consideration of cost, permanence (for renters), durability, and of course visual effect and functionality.

For many in the auto detailing industry, retail and work spaces are rented or temporary, meaning any major changes made to the building structure are permanent and cannot be relocated with the detailer when a lease is up or a larger space is needed. For those not looking to gift their landlord a brand new sealed concrete, epoxy, or painted floor, other semi to non-permanent flooring solutions are the better option.

Identifying and procuring a floor versatile enough to handle the various industry demands is also challenging. Luxe Auto Spa, a successful Salt Lake City business, performs a wide array of services throughout their facility including but not limited to: auto detail, tint, wraps, and car protection. Each of these services has a different demand for the floor beneath them. A “clean room” for tint and wrap, for example, a self-draining option for wash bays, and a high-end showroom for customer presentation and pickup.

Luxe Auto Spa needed to find a permanent yet removable floor to meet all of their functional and aesthetic needs, as well as a floor that would keep expensive equipment high and dry while still being easy to clean and maintain.

“In an industry where aesthetics and appearance are everything, RaceDeck goes the extra mile providing durability and form to complement our clients’ vehicles.” ~Cougar Elfervig – Founder, Luxe Auto Spa

Solution

After researching and sampling several floor options, Luxe chose to utilize the RaceDeck® flooring line throughout their facility.

RaceDeck floors had a few key features making it the choice for Luxe Auto Spa. First: RaceDeck can be used in a permanent or non-permanent application. Equipped with PowerLock technology, RaceDeck’s easy-to-install loop and peg locking system can withstand many installations and tear downs, meaning Luxe, when they were ready to move, could simply pick the floor up and take it with them. What was initially an expense to the company can now be listed as an asset.

The second key feature is versatility. The RaceDeck flooring lineup is notably the most versatile in the modular floor industry. Options range from solid tops with varying surface patterns to self-draining, and from casual to luxury showroom floors. While other companies may offer a similar gamut, the differing factor here was that all RaceDeck styles are installation compatible—meaning they all feature the same locking system, making for a smooth transition from room to room when needed.

For Luxe, as it will be for any auto detailer, the final important feature is the quality of the product itself. RaceDeck is a USA-made product manufactured in an ISO 9001:2015 certified facility. Made without cheap fillers or imitation plastics, RaceDeck can withstand the regular traffic of vehicles in and out of the shop, the weight of heavy stationary equipment, and will not react with detailing washes or chemicals. The 20-year manufacturer’s limited warranty offered on the product left Luxe Auto Spa feeling secure with their choice.

Business Results

Unlike the grinding and floor preparation required for epoxy or paint, the installation of the RaceDeck Complete Flooring System for Luxe Auto Spa was completed in under a day. Minimal downtime is key for a busy operation; saving time is the equivalent to saving money.

Products were carefully chosen from the RaceDeck product lineup based on the process of the room and purpose of the floor. Luxe Auto Spa chose the self-draining, chemical resistant Free-Flow XL for wash bays; the high gloss, extra easy to keep clean TuffShield® Diamond for their tint and wrap clean room; and the luxurious but high-performance vinyl topped Smoked Oak for the customer car presentation and pick up bay. All three styles have performed successfully in the designated areas and have helped to improve the aesthetics, functionality, and efficiency of Luxe Auto Spa.

Photos From Luxe Auto Spa’s New Look:

View And Download The Case Study PDF:

Case Study PDF Download

Luxe Auto Spa Case Study Preview

Goodguys Road Tour Arrives at RaceDeck

2018 Goodguys Hall of Fame Road Tour Kicks Off at RACEDECK!

At a glance, the parking lot at the RaceDeck offices and manufacturing facility on Wednesday night looked like a car show.

An ELITE car show.  The Salt Lake City lot was overflowing with custom hot rods, vintage pick-up trucks, and some clearly VERY fast muscle cars.  What was this rad event, you ask?  The kickoff to the much anticipated, SOLD OUT, 2018 GoodGuys Rod and Custom Association’s Hall of Fame Road Tour!  The 2018 tour, featuring 75 vintage vehicles and 150+ participants, will travel 3,000 miles from Utah to Texas.  RaceDeck, a longtime sponsor and preferred flooring of the Goodguys, was ecstatic to be chosen as the first stop of the tour.

“Everyone at RaceDeck is honored to be chosen as the kick-off location of this year’s Hall Of Fame Tour for GoodGuys. The enthusiasts at GoodGuys build and own some the highest quality rides in the world. You will find that the same American Made quality and pride goes into every RaceDeck floor we sell, which is why we are the preferred garage flooring of the GoodGuys members.” – Jorgen Moller, CEO RaceDeck

The RaceDeck kickoff event included mingling, dinner, and facility tours showcasing the making of the top-of-the-line garage flooring used by many members of the Goodguys Rod and Custom association.

RaceDeck staff members, frequent attendees of several of the GoodGuys car shows throughout the year, were on hand to answer questions, direct traffic, and chat about the custom paint jobs and upgrades seen on many of the cars.  As the Hall of Fame Tour guests saw, RaceDeck Garage Floors are 100% USA made – manufactured on site in Salt Lake City – a fact not unnoticed by the Goodguys members and staff.

“RaceDeck has been a great partner of ours over the years.  Their products are made right here in this building.  They are all-American, hot-rods are all-American, and of course Goodguys are all-American. We’re grateful to RaceDeck for hosting us tonight!” – John Drummond, Goodguys Communications Director

The KickOff party thrown by RaceDeck is just the beginning for the 2018 Hall of Fame Tour that, due to the event capacity cap, had to turn away hundreds of other members who wished to join.  The next stop will be a visit to Kindig-It Design, another Utah local shop currently starring in the popular Velocity TV series “Bitchin’ Rides.” Shop owner and creative mind Dave Kindig is no stranger to the rad rides of the Goodguys Crew.  Many of the vintage rods he and his crew have worked on, and many take top prizes at the various shows.  Other tour stops along the way include:  Yellowstone National Park, Mt. Rushmore, Dennis Albaughs and Jason Ayers collections, and the Branson Scenic Railway.

RaceDeck is proud to be the preferred flooring of the Goodguys Rod & Custom Association and wishes them safe travels for the remainder of the tour.

Photos from the 2018 Goodguys Hall of Fame Road Tour Kickoff:

Porsche GT2 RS at a detailer parked on new Smoked Oak flooring.

New Smoked Oak Display Flooring

You’ve put blood, sweat, tears, and a whole lot of elbow grease into your dream ride. You’ve painstakingly hand-picked each part, fabric, paint, and custom detail. You’ve spent years collecting the perfect vehicles to fill your garage and now the time has finally come to show ‘em off. Are you going to settle for less than the best? Are you going to display your pride and joy on dingy trade show carpet or cracked and unsightly stained concrete? Thanks to RaceDeck’s new Showroom, Garage, and Display flooring line, you can create the show garage or car display of your dreams without breaking the bank.

RaceDeck has recently introduced Smoked Oak, its newest line of showroom and display flooring. Using the same patented understructure and power lock system as their best-selling garage and shop flooring, Smoked Oak is just as easy to install and engineered just as tough. Unlike RaceDeck Diamond and the rest of the garage line up, Smoked Oak features a high-performance laminate top surface with the look of reclaimed wood. The commercial grade laminate top, in place of a real wood plank floor, is unaffected by moisture, will never have to be refinished, and can handle the rolling weight of most any vehicle! Smoked Oak, available in both 18″ x 18″ and 36″ x 36″ (The industry’s largest seamless panel) transforms any show garage or showroom in just hours. No tools, no adhesives, no toxic epoxy mess!

Not worth having a show garage because you are always with your rides on the road? Smoked Oak in any module size is also the perfect display floor for your traveling show vehicle. Ensure a championship presentation with this lightweight, easy-to-store flooring that will guarantee the spotlight on your vehicle.

Manufactured in Salt Lake City, Utah, Smoked Oak is game changer for your garage, showroom, or trade show floor. Don’t wait to park your rides on the best!

 

Photos of Smoked Oak:

2017 RaceDeck Garage of the Year Winner

RaceDeck’s 2017 Garage of the Year Countdown Results!

The RaceDeck Garage Floor team topped off a stellar year by counting down the Top 10 Coolest Garages of 2017, crowning the winner on December 31st.  The decision was difficult with all of the awesome customer photo submissions we received– garages big and small, different product and designs, and of course all containing the rad rides, toys and tools that we love to drool over. These garages are without a doubt the coolest on their blocks.  Thanks to everyone who submitted photos and congratulations to our Top 10 garage owners.  We can’t wait to see what 2018 brings!

View the Top 10 countdown submissions:

Graphite Free-Flow at the Red Bull Global Rallycross

RaceDeck Floors Spotted at Red Bull Global Rallycross

RaceDeck Flooring is a popular choice of race paddock floors at the Red Bull Global Rallycross.

At a recent stop on the Red Bull Global Rallycross nationwide tour, RaceDeck garage flooring was was spotted throughout the race paddocks and pit areas of top Rallycross race teams. RaceDeck’s patented Free-Flow® flooring , available in 12″ or 18″ modules, is a popular choice for race and pit crews thanks to the durability, easy maintenance, and self-draining design that keep the crews, vehicles and equipment high and dry should the weather take a turn. Creating a professional-looking pit area is easy with over a dozen colors and endless custom logo options. RaceDeck floors are the the winning choice of race teams around the world.

The 2017 Red Bull Global Rallycross includes 12 action-packed race events taking place throughout the US and Canada. Featuring a mixture of dirt, tarmac, and super rad jumps, Red Bull Global Rallycross tracks are some of the most challenging and exciting to watch in the world of motorsports. Champion American Drivers Scott Speed and Tanner Foust, who both rally Volkswagen, sit atop the competitive crowd in first and second place in the supercar division. The series, stopping in several new cities, concludes in October with the grand finale event in Los Angeles.

Photos from the Red Bull Global Rallycross:

RaceDeck is definitely the world’s leading modular garage flooring company. Great folks and a really cool product!