RaceDeck Smoked Oak™ Show Garage and Display flooring featured in the new product section of the March issue of the SEMA News magazine.
SEMA, which stands for Specialty Equipment Market Association, consists of 6,383 companies worldwide. These companies include manufacturers, media, car dealers, retailers and more. The industry magazine goes out to over 18,000 professionals monthly and highlights new industry products, processes, and companies throughout the year.
RaceDeck Smoked Oak, available in 18″ and 36″ modules is the ideal way to display your vintage rods, muscle cars, and bikes. Portable for car exhibits and permanent for show garages, Smoked Oak is durable enough to handle whatever your traffic may be.
RaceDeck, a longtime member of the SEMA organization, exhibits yearly at the SEMA show in Las Vegas—arguably the largest industry trade show, bringing in over 60,000 domestic and international buyers!
On the first day of SEMA, RaceDeck gave to me… New Racedeck Diamond Metallic!
In a surprise new product reveal, RaceDeck announced today their NEW RaceDeck Diamond Metallic. Diamond Metallic, the first non-metal modular garage flooring system with a brushed metal look, will join the best-selling RaceDeck TuffShield® family. TuffShield, the industry’s top of the line garage flooring product, features a high gloss finish for a high-end feel that is hard to scratch and easy to clean. RaceDeck Diamond Metallic, available in several finishes, gives the look of an aluminum diamond plate floor without the cost, and maintenance of a real metal!
RaceDeck Diamond Metallic is manufactured using RaceDeck’s patented in-mold process – the brushed metal appearance won’t crack, fade, or wear, unlike many finishes applied after manufacturing. Add some cool metallic accents to any existing RaceDeck floor, or start from scratch and be the first to give your entire garage a new industrial look! Check out our samples now at the 2018 SEMA Show in Central Hall Booth #21513! The RD team is taking advanced orders now, product will be available to ship January 1, 2018.
“The overwhelming response today about the new Diamond Metallic garage flooring line was fantastic. This new product is just one more in a very long line of industry firsts. We can’t wait to see the new garage floor photos from all of the RaceDeck customers who ordered theirs today.”
The RaceDeck team, manufacturers of the original modular garage floor system, is continually wowing the industry with innovative technology to take residential and commercial garages, shops, showrooms, and displays to the next level of custom and cool. As the first product with a high-tech, industrial, metal look, RaceDeck Diamond Metallic is sure to be the next in line of successful products. The use of TuffShield technology to create this cool new look ensures a virtually indestructible floor and one that will guarantee The Coolest Garage on the Block!™
Photos of the New Diamond Metallic:
Customer Name: Luxe Auto Spa
Industry: Auto Detailing, Car Protection, Tint, Wraps
Location: Salt Lake City, Utah
- Find a cost-effective, non-permanent flooring solution
- Install a versatile flooring solution that can withstand the demands of detailing, clean room tinting and wrapping
- Identify a floor with a high-end feel for presentation and customer pickup
- Procure and install various styles of RaceDeck Modular Garage and Showroom Flooring
- Virtually no downtime for floor installation
- Product versatility made an easy selection for each application
- Various floor styles all interlock, making for a seamless floor
- Facility transformed for desired look and function
- Floor is removable in the event of a move
For industries that sell car protection, upgrades, and details, an aesthetically pleasing, functional facility is of the utmost importance. When moving to a new space, a worn, cracked concrete floor can be an immediate eye sore and a large, expensive obstacle. Choosing a new floor requires consideration of cost, permanence (for renters), durability, and of course visual effect and functionality.
For many in the auto detailing industry, retail and work spaces are rented or temporary, meaning any major changes made to the building structure are permanent and cannot be relocated with the detailer when a lease is up or a larger space is needed. For those not looking to gift their landlord a brand new sealed concrete, epoxy, or painted floor, other semi to non-permanent flooring solutions are the better option.
Identifying and procuring a floor versatile enough to handle the various industry demands is also challenging. Luxe Auto Spa, a successful Salt Lake City business, performs a wide array of services throughout their facility including but not limited to: auto detail, tint, wraps, and car protection. Each of these services has a different demand for the floor beneath them. A “clean room” for tint and wrap, for example, a self-draining option for wash bays, and a high-end showroom for customer presentation and pickup.
Luxe Auto Spa needed to find a permanent yet removable floor to meet all of their functional and aesthetic needs, as well as a floor that would keep expensive equipment high and dry while still being easy to clean and maintain.
“In an industry where aesthetics and appearance are everything, RaceDeck goes the extra mile providing durability and form to complement our clients’ vehicles.” ~Cougar Elfervig – Founder, Luxe Auto Spa
After researching and sampling several floor options, Luxe chose to utilize the RaceDeck® flooring line throughout their facility.
RaceDeck floors had a few key features making it the choice for Luxe Auto Spa. First: RaceDeck can be used in a permanent or non-permanent application. Equipped with PowerLock™ technology, RaceDeck’s easy-to-install loop and peg locking system can withstand many installations and tear downs, meaning Luxe, when they were ready to move, could simply pick the floor up and take it with them. What was initially an expense to the company can now be listed as an asset.
The second key feature is versatility. The RaceDeck flooring lineup is notably the most versatile in the modular floor industry. Options range from solid tops with varying surface patterns to self-draining, and from casual to luxury showroom floors. While other companies may offer a similar gamut, the differing factor here was that all RaceDeck styles are installation compatible—meaning they all feature the same locking system, making for a smooth transition from room to room when needed.
For Luxe, as it will be for any auto detailer, the final important feature is the quality of the product itself. RaceDeck is a USA-made product manufactured in an ISO 9001:2015 certified facility. Made without cheap fillers or imitation plastics, RaceDeck can withstand the regular traffic of vehicles in and out of the shop, the weight of heavy stationary equipment, and will not react with detailing washes or chemicals. The 20-year manufacturer’s limited warranty offered on the product left Luxe Auto Spa feeling secure with their choice.
Unlike the grinding and floor preparation required for epoxy or paint, the installation of the RaceDeck Complete Flooring System for Luxe Auto Spa was completed in under a day. Minimal downtime is key for a busy operation; saving time is the equivalent to saving money.
Products were carefully chosen from the RaceDeck product lineup based on the process of the room and purpose of the floor. Luxe Auto Spa chose the self-draining, chemical resistant Free-Flow™ XL for wash bays; the high gloss, extra easy to keep clean TuffShield® Diamond™ for their tint and wrap clean room; and the luxurious but high-performance vinyl topped Smoked Oak for the customer car presentation and pick up bay. All three styles have performed successfully in the designated areas and have helped to improve the aesthetics, functionality, and efficiency of Luxe Auto Spa.
Photos From Luxe Auto Spa’s New Look:
View And Download The Case Study PDF:
You’ve put blood, sweat, tears, and a whole lot of elbow grease into your dream ride. You’ve painstakingly hand-picked each part, fabric, paint, and custom detail. You’ve spent years collecting the perfect vehicles to fill your garage and now the time has finally come to show ‘em off. Are you going to settle for less than the best? Are you going to display your pride and joy on dingy trade show carpet or cracked and unsightly stained concrete? Thanks to RaceDeck’s new Showroom, Garage, and Display flooring line, you can create the show garage or car display of your dreams without breaking the bank.
RaceDeck has recently introduced Smoked Oak, its newest line of showroom and display flooring. Using the same patented understructure and power lock system as their best-selling garage and shop flooring, Smoked Oak is just as easy to install and engineered just as tough. Unlike RaceDeck Diamond and the rest of the garage line up, Smoked Oak features a high-performance laminate top surface with the look of reclaimed wood. The commercial grade laminate top, in place of a real wood plank floor, is unaffected by moisture, will never have to be refinished, and can handle the rolling weight of most any vehicle! Smoked Oak, available in both 18″ x 18″ and 36″ x 36″ (The industry’s largest seamless panel) transforms any show garage or showroom in just hours. No tools, no adhesives, no toxic epoxy mess!
Not worth having a show garage because you are always with your rides on the road? Smoked Oak in any module size is also the perfect display floor for your traveling show vehicle. Ensure a championship presentation with this lightweight, easy-to-store flooring that will guarantee the spotlight on your vehicle.
Manufactured in Salt Lake City, Utah, Smoked Oak is game changer for your garage, showroom, or trade show floor. Don’t wait to park your rides on the best!